55. Tweet Cute by Emma Lord

listened to audio borrowed from Bosler Library
narrated by Dan Bittner and Emily Shaffer
Unabridged audio (10:08)
2020 Wednesday Books
368 pgs.
YA CRF Rom-Com
Finished  3/20/2020
Goodreads rating:  4.07 - 7339 ratings
My rating: 4.5
Setting:  Contemporary NYC

First line/s:  "To be fair, when the alarm goes off, there's barely even any smoke rising out of the oven."

My comments:  Definitely cute, and pretty sweet, too.  In more ways than one - the baking of desserts is a big part of the storyline, lol.  Told in two voices, that of Jack and of Pepper and the rivalry between their parents businesses on Twitter.  Jack and Pepper are doing all the Twitter postingsJack for his family deli on the lower eastside and Pepper for her family's now-international burger chain from where she lives on the upper eastside, although she still pines for Nashville where she lived until 8th grade.  Amid swim team, college prep and applications, a secret app that Jack created which is the current hit of their posh private school, and the fierce competition between their parents' businesses, there's never a dull moment in the story, which I greatly enjoyed.

Goodreads synopsis:  A fresh, irresistible rom-com from debut author Emma Lord about the chances we take, the paths life can lead us on, and how love can be found in the opposite place you expected.
          Meet Pepper, swim team captain, chronic overachiever, and all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming ― mainly thanks to Pepper, who is barely managing to juggle real life while secretly running Big League Burger’s massive Twitter account.
          Enter Jack, class clown and constant thorn in Pepper’s side. When he isn’t trying to duck out of his obscenely popular twin’s shadow, he’s busy working in his family’s deli. His relationship with the business that holds his future might be love/hate, but when Big League Burger steals his grandma’s iconic grilled cheese recipe, he’ll do whatever it takes to take them down, one tweet at a time.
          All’s fair in love and cheese ― that is, until Pepper and Jack’s spat turns into a viral Twitter war. Little do they know, while they’re publicly duking it out with snarky memes and retweet battles, they’re also falling for each other in real life ― on an anonymous chat app Jack built.
          As their relationship deepens and their online shenanigans escalate ― people on the internet are shipping them?? ― their battle gets more and more personal, until even these two rivals can’t ignore they were destined for the most unexpected, awkward, all-the-feels romance that neither of them expected.